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3 down … 2 to go!

I am in the midst of summer art festival season and now have a three week break before my next exhibition in Evanston. I already started work on new miniature paintings, (they were a big hit at my last show on Michigan Avenue). I also plan on painting more Buddhas in order to completely fill one wall in my tent. The Buddhas have become an installation wall and more often than not I sell multiple pieces, allowing patrons to create the same installation effect in their homes.

Buddha Wall

The most stressful part of participating in outdoor festivals, for me, is always the weather… it’s the one thing out of my control! Last weekend, it was humid and rainy for all three days, although I was grateful there was minimal attendance despite the dreary weather. My tent began leaking in several different areas, I’ve already replaced it and thanks to Amazon Prime it was delivered today. Now I need to practice setting it up in order to guarantee I’ll know what to do at the next show.

I’m convinced if I wasn’t passionate about meeting people, summer weather, and encaustic painting, I’d find an easier way to share my work with the world. Professional artists are always talking about the various ways to exhibit, from high end galleries, in local and national art shows, to walls in restaurants and coffee houses, and everything in between, but I choose to be my own gallery at these festivals.¬†Galleries usually earn 50% commission (well worth it if they do a good job bringing in patrons you wouldn’t otherwise have access to), but if¬†you are willing to do the work, it feels good to keep 100% of a sale.

My next exhibition will be Evanston Art and Big Fork festival beginning August 17 through August 19.

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Meditations & PR

“Meditations” poster featuring 130 mixed media paintings

May is the month when I finalize my plans for upcoming summer festival season. I confirm I have enough work to fill my 10″x10″ tent space, and I usually try to create new marketing materials to promote the shows. This year I created a poster featuring the Face of Buddha in addition to my usual postcard announcement. I know when I display this series on the walls in my booth space the small 10″x8″ paintings make a striking impact as a group installation rather than as individual paintings and that is the theme I used for this years PR materials.

I also had to re-design my announcement card after I received word I was taken off the waiting list and accepted into the Port Clinton show. I’m scheduled to exhibit in five festivals this summer and will need to make sure my Buddha installation doesn’t dwindle by August. I will happily welcome (and be prepared to create new work all summer) if I have the problem of running low inventory because of too many sales!