I am in the midst of summer art festival season and now have a three week break before my next exhibition in Evanston. I already started work on new miniature paintings, (they were a big hit at my last show on Michigan Avenue). I also plan on painting more Buddhas in order to completely fill one wall in my tent. The Buddhas have become an installation wall and more often than not I sell multiple pieces, allowing patrons to create the same installation effect in their homes.
The most stressful part of participating in outdoor festivals, for me, is always the weather… it’s the one thing out of my control! Last weekend, it was humid and rainy for all three days, although I was grateful there was minimal attendance despite the dreary weather. My tent began leaking in several different areas, I’ve already replaced it and thanks to Amazon Prime it was delivered today. Now I need to practice setting it up in order to guarantee I’ll know what to do at the next show.
I’m convinced if I wasn’t passionate about meeting people, summer weather, and encaustic painting, I’d find an easier way to share my work with the world. Professional artists are always talking about the various ways to exhibit, from high end galleries, in local and national art shows, to walls in restaurants and coffee houses, and everything in between, but I choose to be my own gallery at these festivals. Galleries usually earn 50% commission (well worth it if they do a good job bringing in patrons you wouldn’t otherwise have access to), but if you are willing to do the work, it feels good to keep 100% of a sale.
May is the month when I finalize my plans for upcoming summer festival season. I confirm I have enough work to fill my 10″x10″ tent space, and I usually try to create new marketing materials to promote the shows. This year I created a poster featuring the Face of Buddha in addition to my usual postcard announcement. I know when I display this series on the walls in my booth space the small 10″x8″ paintings make a striking impact as a group installation rather than as individual paintings and that is the theme I used for this years PR materials.
I also had to re-design my announcement card after I received word I was taken off the waiting list and accepted into the Port Clinton show. I’m scheduled to exhibit in five festivals this summer and will need to make sure my Buddha installation doesn’t dwindle by August. I will happily welcome (and be prepared to create new work all summer) if I have the problem of running low inventory because of too many sales!
March is the month most summer festivals send notification of acceptances. It’s actually quite competitive and I usually apply to one or two shows as backups in case I don’t get into my first choices. I’m pleased to share that I have been accepted and will be participating in the shows that were at the top of my list!
During the course of the year I am always thinking about two distinct bodies of work… the paintings that challenge personal goals and force me to push boundaries, (these are often larger works) and the paintings that I know will make for a stronger presentation in my summer exhibition space (smaller works, competitively priced, and more salable); sometimes there is overlap but presenting a cohesive body of work is the priority.
These paintings are all 2.5″ x 3.5″, floated, signed, and mounted on watercolor paper, presented in 10″ x 10″ shadowbox frames. Most recent works share a common theme inspired by travels in Ireland.
Face of Buddha:
The Face of Buddha has been a series of encaustic paintings that I present as an installation in my exhibition space rather than as singular works. All of these paintings are 10″ x 8″, and most patrons prefer to purchase multiple pieces allowing for a stronger statement. Painting the Buddha is a form of meditation and a way that allows me to be uninhibited in my use of encaustic mixed media techniques. To date I have created over 130 Buddhas and the series continues to grow.
My first show is not until mid June but now is the time to be building, refining, and improving presentation. The only loose end to all of the summer festivals will be the weather, but that is out of my control.